Music and Youth
HT Media officially launches Fever 104 FM
MUMBAI: Further strengthening its position as a leading media company, HT Media Ltd today announced the official launch of a FM radio station in Delhi under the brand name Fever 104 FM in collaboration with Virgin Radio.
The Delhi station would be followed by launch in Mumbai, Bangalore and Kolkata (need not necessarily in that order).
Commenting on the launch, business head S. Keerthivasan said in a statement, “Our brand, our focus on quality, and our people will be our key competitive advantages in an increasingly cluttered and undifferentiated radio market place.”
He added that the station reflects the “evolving tastes of discerning, urban Indians” who are comfortable with both Hindi and English and seek a good music experience more than anything else from their radio.
“To give the consumer a radio experience comparable with anywhere in the world, Fever 104 has invested in, and ensured through our tie-up with Virgin, the best quality infrastructure and a highly competent and experienced talent pool,” Keerthivasan said.
According to an official release, Fever 104 FM is an adult contemporary music station that targets consumers in the age group of 15-39 years and offers them a format radio experience.
The tag line for Fever 104 FM highlights the philosophy of the radio station: more music, less talk.
The four-ad launch campaign, developed by Lowe Lintas, projects the brand imagery for Fever 104 FM as one that is contemporary, youthful and innovative.
Virgin Radio, the programming partner for Fever, has its presence in variious markets, including Bangkok, South Africa, London, Paris and Malaysia.
Fever’s parent HT Media’s flagship brand is the English daily Hindustan Times. The company also owns Hindi daily Hindustan.
Apart from the newspapers, the media house owns Hindi magazines Nandan and Kadambini and the company is now looking at launching a business paper.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
