Music and Youth
HT Media officially launches Fever 104 FM
MUMBAI: Further strengthening its position as a leading media company, HT Media Ltd today announced the official launch of a FM radio station in Delhi under the brand name Fever 104 FM in collaboration with Virgin Radio.
The Delhi station would be followed by launch in Mumbai, Bangalore and Kolkata (need not necessarily in that order).
Commenting on the launch, business head S. Keerthivasan said in a statement, “Our brand, our focus on quality, and our people will be our key competitive advantages in an increasingly cluttered and undifferentiated radio market place.”
He added that the station reflects the “evolving tastes of discerning, urban Indians” who are comfortable with both Hindi and English and seek a good music experience more than anything else from their radio.
“To give the consumer a radio experience comparable with anywhere in the world, Fever 104 has invested in, and ensured through our tie-up with Virgin, the best quality infrastructure and a highly competent and experienced talent pool,” Keerthivasan said.
According to an official release, Fever 104 FM is an adult contemporary music station that targets consumers in the age group of 15-39 years and offers them a format radio experience.
The tag line for Fever 104 FM highlights the philosophy of the radio station: more music, less talk.
The four-ad launch campaign, developed by Lowe Lintas, projects the brand imagery for Fever 104 FM as one that is contemporary, youthful and innovative.
Virgin Radio, the programming partner for Fever, has its presence in variious markets, including Bangkok, South Africa, London, Paris and Malaysia.
Fever’s parent HT Media’s flagship brand is the English daily Hindustan Times. The company also owns Hindi daily Hindustan.
Apart from the newspapers, the media house owns Hindi magazines Nandan and Kadambini and the company is now looking at launching a business paper.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
