iWorld
Hrithik Roshan brews a storm with Prime Video
MUMBAI: Hindi cinema’s Greek God is ready to stir up a storm, quite literally. Hrithik Roshan has joined hands with Prime Video for his first-ever streaming venture, producing a gripping new thriller series titled Storm (working title) under his banner HRX Films, a division of Filmkraft Productions.
Created and directed by Ajitpal Singh, the series promises an intense cocktail of ambition, secrets, and survival set in the beating heart of Mumbai. With Parvathy Thiruvothu, Alaya F, Srishti Shrivastava, Rrama Sharma, and Saba Azad leading the cast, production is set to roll soon.
Speaking about the collaboration, Prime Video vice president APAC & MENA Gaurav Gandhi said, “Hrithik is one of Indian cinema’s most distinguished creative forces. This partnership marks an exciting milestone for us, bringing together his artistic vision and our global storytelling platform.”
HRX Films founder Hrithik Roshan said, “Storm presented the perfect opportunity to make my debut as a producer in the streaming space. The world Ajitpal has created is raw, layered, and powerful. It’s a story that will resonate with audiences not just in India but around the world.”
Storm marks a dynamic new phase for HRX Films, led by Hrithik and Eshaan Roshan, and signals Prime Video’s continued investment in bold, homegrown narratives with international appeal.
With its layered characters, powerhouse female leads, and an undercurrent of suspense, this is one storm viewers will want to get caught in.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
