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HPCL in LPG marketing revamp through Jee Haan initiative
Cooking gas users need not have to wait for days for their new LPG cylinders or cough up a tip to get one earlier. At least that is what Hindustan Petroleum Corporation Ltd (HPCL) is hoping it will achieve post its Jee Haan initiative. Under this campaign a specially designed mnemonic of an animated cylinder has been created proclaiming Jee Haan in a bid to reinforce a strong positive service orientation. The roll out is to take place in a phased manner, covering 258 distributorships in the cities of Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Pune.
Says HPCL director -marketing NK Puri: “The entire concept of Jee Haan has been launched post analysing the various options to build a stronger market share and greater mind recall for HP GAS. The main focus is on customer service, safety, branding and rural marketing. We are always looking to bring to our consumers the latest and the best in customer satisfaction and our latest offerings will make us uniquely positioned to bridge the gap between our consumers through cost effective and seamless initiatives.”
Adds HPCL general manager & head LPG SBU SV Sahni: “Benchmarking of services and commitment by HPCL is a step towards total customer satisfaction. Adding these services with our current offerings will give us a much bigger canvas to play on since we will now be able to provide multiple services to the customer, I am confident this will give a strategic thrust and strengthens the LPG business.”
The company has revamped its LPG service set up to deliver on its Jee Haan commitment. It has committed that delivery and installation of refills will take place within 24 hours, it has extended delivery timings (8 am to 8 pm all seven days a week), set up a single point contact and single number for refill booking, customer service enquiries, emergency services (a four digit single number 1716 across the country can be used for this purpose). The single number facility is being introduced in Mumbai first followed by the other cities.
This apart, it has also computerised the entire distributor network to provide value added services to consumers such as refill booking through IVRS, internet etc. A special training module termed as Millennium Distributor has been rolled out and more than 1,000 distributors covered for re-orientation of their mindset to meet challenges of competitive scenario.
In order to continuously improve its marketing, it has taken to benchmarking its initiatives nation wide and it is reaching out into rural market as the urban domestic market is nearing saturation at a rapid pace. It is operating two-skid mounted filling plants exclusively for rural areas and would be shortly introducing five kg. cylinders. It has also played a leading role in providing LPG connections under Deepam scheme in the state of Andhra Pradesh.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
