iWorld
How much influence does social media have on buying behaviour?
MUMBAI: A recent study by Regalix reveals that 91% of people with a smartphone, in the age group 18-44, have a social media app or account on their mobile phone. The study is titled ‘M-Social media trends 2017’.
According to the study, 58% of respondents checked updates on their social media account multiple times a day, and contrary to what we would have expected, a larger percentage (76%) of the 25 – 34 year olds did so, as compared to the 18 – 24 year olds (50%). Going by the research, Facebook is by far the most popular social app on mobile.
There’s some good news for advertisers here. According to the study, majority of respondents (86%) admitted to clicking on ads that appeared on social media. In addition, 89% also said they followed their favorite brands.
So, how much influence does social media have on the buying behaviour of consumers?
According to the study, a significantly large number of respondents (65%) admitted to habitually using social media to help them in their purchase decisions. And, 84% said they shared products that they purchased on their profile at least sometimes. Those are figures, among others in the study, that marketers would benefit from while deciding on their brand communication strategy for 2017.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
