Movie Channels
Housefull 4 premiere on Star Gold records 15.5 million impressions
MUMBAI: Star Gold has registered a new TV viewership record. The channel ended the year 2019 on a high note with a World TV Premiere of the family comedy, Housefull 4. Riding on its record box-office success and heavy digital promotions, the Akshay Kumar starrer got the highest viewership ratings for the year when it premiered on Star Gold.
The channel achieved a massive reach of 57 million and 15.5 million impressions, making the madcap multi starrer Housefull 4 TV's biggest premiere of 2019 across Hindi Movies or GEC channel. Set in modern-day London, Housefull 4 is the story of Harry, Max and Roy,
three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol and Riteish Deshmukh played the three lead roles.
Thrilled at the TV success, Producer Sajid Nadiadwala commented, “Housefull 4 has been a dream come true, first with its box office success and now with a record-breaking premiere on Star Gold”.
Actor Akshay Kumar said “Housefull as a franchise has always been loved but this is unbelievable. I want to thank all the fans for making Housefull 4 such a big blockbuster on Star Gold.”
“We are delighted to see the love and appreciation that Housefull 4 has received on its world television premiere. The success of this premiere has also validated our content strategy to back family friendly entertainment that can reach out and touch everyone”, signs off a Star
India Spokesperson.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
