Movie Channels
Housefull 4 premiere on Star Gold records 15.5 million impressions
MUMBAI: Star Gold has registered a new TV viewership record. The channel ended the year 2019 on a high note with a World TV Premiere of the family comedy, Housefull 4. Riding on its record box-office success and heavy digital promotions, the Akshay Kumar starrer got the highest viewership ratings for the year when it premiered on Star Gold.
The channel achieved a massive reach of 57 million and 15.5 million impressions, making the madcap multi starrer Housefull 4 TV's biggest premiere of 2019 across Hindi Movies or GEC channel. Set in modern-day London, Housefull 4 is the story of Harry, Max and Roy,
three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol and Riteish Deshmukh played the three lead roles.
Thrilled at the TV success, Producer Sajid Nadiadwala commented, “Housefull 4 has been a dream come true, first with its box office success and now with a record-breaking premiere on Star Gold”.
Actor Akshay Kumar said “Housefull as a franchise has always been loved but this is unbelievable. I want to thank all the fans for making Housefull 4 such a big blockbuster on Star Gold.”
“We are delighted to see the love and appreciation that Housefull 4 has received on its world television premiere. The success of this premiere has also validated our content strategy to back family friendly entertainment that can reach out and touch everyone”, signs off a Star
India Spokesperson.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
