iWorld
Hotstar to thrill viewers with ‘Shockers’
MUMBAI: If you are stuck at office or wondering what to do this weekend when it’s raining cats and dogs, fret not ‘cause Indiantelevision.com has got you covered with some exciting news to make your nights crazy. Director Faruk Kabir, who made his debut with Allah Ke Bandey (2010) has made a comeback into direction with web fiction show Shockers, which depicts six horror stories based on the life of six different individuals. “The web is an exciting space for me and is free of censorship and branding,” says Kabir.
Targeting 15-40 demography, the show is available for free on Hotstar to give the viewers an adrenaline rush. From a supernatural love story to a philanderer’s gory end, midnight food deliveries to selfies, these stories are not for the weak hearted.
It features six actors: Dia Mirza, Kalki Koechlin, Rajat Barmecha, Amit Sadh, Prateik Babbar and Amyra Dastur.
We have several players in the digital eco-system like Viacom18’s Voot, Sony Pictures Networks’ Sony Liv, Star India’s Hotstar, Balaji Telefilm’s soon to roll-out digital platform Alt Digital Media, Netflix, etc producing original content. But Hotstar original is probably the only one to have taken a plunge into the horror genre.
“India is emerging as a digital consumer. Hotstar is a huge platform with 70+ mn users. Shockers couldn’t get a better platform than this. It did not interfere into anything and that is how a channel should ideally do. The producer and channel need a common match of belief in each other,” he further adds.
Kabir is of the opinion that so far the players have played it safe by exploring only two genres namely comedy and rom-coms. “The kind of horror we have seen in our TV industry is not what it has to be. There is potential to explore new concepts in this category. Indian film industry, too, has had a very low focus on this genre. So I took it as a challenge to serve the large audiences with my series,” voices the director.
All the six stories have been explored in the least convoluting manner and follow a simple writing style. Spanning between 10 to 15 minutes, each episode has been shot in different locations using different cameras within just 24 hours of prior planning. The storyline demanded each episode to filmed in different cameras, the directed explains. The captivating music has been given by Ishq Bector while the VFX is done by Doodleart Productions.
Talking about getting A-list actors on board for the web-series, Kabir strongly believes that the actors need to be fearless and should like to experiment. “The actors were kind to act and understood the reason behind coming together for Shockers. All of them were interested in doing this and we all had fun shooting this series,” he adds.
The director is already geared up for Shockers season 2 and In the Closet, which will hit on the taboos that exist in our society. He is also working on Stalkers showing true to life incidents. Kabir hasn’t locked in the distribution platform for it yet.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
