Connect with us

iWorld

Hotstar plans to enter other markets

Published

on

MUMBAI: Much is in store for Over-the-top (OTT) content aggregator platform Hotstar. A game-changer in the industry which managed to generate 175 million downloads in two years now plans to expand to other parts of the globe.

Hotstar CEO Ajit Mohan has announced new territory launches. Speaking to Mumbrella Asia at the CASBAA OTT Summit in Singapore, he said, “The model can be global with mobile viewing and tech at the heart of things.”

Though, he did now reveal how much investments had gone into the company or which countries were being looked at as the next markets in the global expansion plan. “We will look at other models too,” he said. “It may be that some of our customers want to pay to receive no ads whatsoever. And where we do run ads, we try to ensure they are personalised and not disruptive. So, for example, with the cricket the ads run during the break between overs.”

Advertisement

Despite the high cost, he revealed that the app received 60 million active users last month due to its mix of national and international content. “It was a big bet for us to bring all the content together in one place, but that is what the consumer wants. India was ready for it but nobody had invested to connect up the dots before,” he added.

He also said that the cricket test match between India and England has received as many as three million people using Hotstar at one time.

Mohan also asserted that the company is seeing rapid growth on a dramatic scale. “Something big is happening in India. That’s clear in the numbers. It’s an exciting story for curated high-quality content and we now have massive brand equity. So we do see an opportunity to take Hotstar to other markets.”

Advertisement

It will be interesting to see what card the company pulls out next.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

iWorld

Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special

Comeback set tackles controversy, blending humour with raw storytelling

Published

on

MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.

The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.

Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.

Advertisement

Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.

The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.

The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.

Advertisement

With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.

Continue Reading

Advertisement News18
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD