iWorld
Hotstar is most preferred OTT choice: Axis My India survey
Mumbai: Consumer data intelligence company Axis My India’s latest findings for the India Consumer Sentiment Index (CSI) revealed that 27 per cent of people in the country watch OTT, with the majority of viewers being in the age group of 18-35. Hotstar is the preferred choice, followed by Amazon Prime, Netflix, Jio TV, and MX Player.
27 per cent viewers prefer Hindi and regional websites and apps, while 24 per cent (comprising 60 per cent youth) prefer English. 31 per cent of the population in southern India prefers using apps and websites in the English language. Regional language apps and sites claimed 34 per cent preference among them, revealed the survey data.
Consumption of media remains the same for a majority of 52 per cent of families which reflects the highest percentage since the last four months and is majorly from the south of India. It has increased for 22 per cent of the families, majorly from east and north amongst 18-25 and 26-35 year-olds. Overall, the net score of this month is at -4 as compared to -2 for the previous month.
India Consumer Sentiment Index (CSI) is a monthly analysis of consumer perception on a wide range of issues. The surveys were carried out via computer-aided telephonic interviews with a sample size of 10552 people across 36 states. 64 per cent belonged from rural India; 36 per cent were from urban centres.
The sentiment analysis delves into five relevant sub-indices – overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, and mobility trends.
Commenting on the November report, Axis My India CMD Pradeep Gupta said, “With the year approaching an end, we witness consumers’ gradual return to normalcy, though a slight drop in Net Promoter Score also demonstrates that the impact of festive spending is slowly tapering.”
Sharing insights on media consumption, he added, “While media consumption remains standard for the majority, our CSI Survey has further revealed that consumers from the north as well as the south favour vernacular languages when engaging with the digital mediums. This insight opens up opportunities for various local as well as national and international players in terms of where and in which form to place their brand content and advertisements.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
