iWorld
Hospitality in the digital age: Leveraging social media and online reviews to build brand loyalty
Mumbai: In today’s digital era, the hospitality industry is experiencing a profound shift in how guests perceive and engage with brands. No longer solely reliant on traditional marketing tactics, consumers now turn to social media platforms and online reviews to gauge the trustworthiness and quality of hospitality offerings. This paradigm shift presents both challenges and opportunities for hospitality brands to cultivate and sustain brand loyalty.
Social media platforms have become indispensable tools for brands to directly engage with their audience. Prompt and personable responses to inquiries and feedback not only foster a sense of connection but also showcase a brand’s commitment to customer satisfaction. Moreover, these interactions provide a unique opportunity to convert curious browsers into loyal patrons.
Online reviews, akin to modern-day word-of-mouth, wield significant influence over consumer decisions. Positive testimonials serve as powerful endorsements, instilling confidence in prospective guests and prompting them to book experiences or upgrades. Conversely, negative reviews present opportunities for brands to demonstrate responsiveness and dedication to continuous improvement.
Beyond mere endorsements, guest testimonials offer invaluable insights into real-world experiences, guiding potential guests in their decision-making process. By actively soliciting and incorporating feedback, brands can iteratively enhance their offerings, signaling a genuine commitment to customer preferences.
In the digital landscape, where attention spans are fleeting and competition is fierce, cultivating brand loyalty is paramount. Social media and online reviews serve as conduits for building emotional connections with consumers, driving repeat patronage, and lowering the cost of customer acquisition.
With the impending demise of third-party cookies, the importance of direct channels and social media engagement cannot be overstated. These platforms serve as invaluable sources of guest preferences and feedback, enabling brands to tailor their offerings and strengthen brand loyalty.
In conclusion, in an increasingly digitalized world, hospitality brands must adapt their strategies to leverage the power of social media and online reviews. By fostering authentic connections, soliciting feedback, and prioritizing customer satisfaction, brands can cultivate lasting relationships with guests, ensuring sustained success in the dynamic landscape of the digital age.
The following article is attributed to Araiya Hotels & Resorts COO Murlidhar Rao.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
