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Holiday continues to rule at BO

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MUMBAI: Humshakals has been adjudged as one of the worst films of recent times. The critics came down heavily on it especially on social media.

 

However, thanks to the buzz created on social media people did go out to watch the film out of curiosity and to get a first-hand experience. This has reflected on the film’s collections.

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The film has been sold at an unbelievable price considering its face value. All said, it has collected Rs 35.2 crore for its first weekend maintaining even figures all three days despite no opposition.

 

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The film could have gained at least by a crore had the local Delhi-UP distributor not missed out on about 40 single screen cinemas; the condition of the exhibitors signing agreement for October release Bang Bang along with Humshakals was not agreeable to the exhibitors which resulted in these cinemas not screening the Humshakals.

 

Fugly has not been appreciated and has ended its first week with collections of Rs 9.25 crore.

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Chal Bhaag is so poor in its first week as to the very act of releasing the film theatrically has added to the investors’ liability.

 

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Machhli Jal Ki Rani Hai has managed to put together Rs 1.25 crore in its first week.

 

Holiday – A Soldier Is Never Off Duty makes the most of open run with no oppositions as it rakes up as much as Rs 30.8 crore in its second week to take it close to 100 crore mark. Its unusual high price needs a better third week which seems likely, again. Its two week total is Rs 97.05.

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Heropanti has managed a figure of Rs 40 lakh in its fourth week taking its four week total to Rs 52.85 crore.

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Hindi

Hansa Entertainment launched to produce across OTT, TV and film

New venture from R K Swamy Hansa Group eyes multi-language stories for digital-first audiences.

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MUMBAI: Hansa Entertainment has just stepped into the spotlight because when a legacy media house decides to script its next act, even the credits get excited. Hansa Entertainment Private Limited has been incorporated to develop and produce original programming across digital, television, OTT platforms and theatrical features. The company will create short-running series, long-running series and original films for OTT, alongside standout theatrical ventures. It will also launch a podcast platform called Hansa Spotlight and produce content for the fast-growing vertical drama format. Stories are initially planned in Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.

The venture is founded by Sruti Swamy and Siddharth Swamy, drawing on the rich legacy of Hansa Vision and the broader R K Swamy Hansa Group. Sruti brings creative expertise with a master’s in architecture, interiors and design from Milan and a postgraduate degree in business management from the Indian School of Business. Siddharth contributes a data-driven perspective, having studied data science at Imperial College London.

Sujatha Narayanan has been appointed CEO of Hansa Entertainment. With over two decades of experience in creative content curation and production across film and OTT, she is also a well-known film columnist and media entrepreneur.

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R K Swamy Hansa Group executive chairman Srinivasan Swamy said, “The launch of Hansa Entertainment marks an exciting new chapter. The new entity is the brainchild of the next generation and will be independently managed by Sruti Swamy, who is the Director and the newly appointed CEO.”

Hansa Entertainment director Sruti Swamy added, “I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production.”

Hansa Entertainment director Siddharth Swamy noted, “The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years.”

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Hansa Entertainment CEO Sujatha Narayanan said, “Hansa Entertainment will evolve as a story-first, IP-driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films.”

In the ever-evolving world of Indian entertainment, where stories now travel faster than the scripts that birth them, Hansa Entertainment is stepping onto the stage with fresh ink and big ambitions proving that even the best legacies know when it’s time for a compelling sequel.

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