iWorld
Hoichoi collaborates with JioFiber
KOLKATA: The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box. Additionally, Bengali and Hindi Original Series of hoichoi will also be available through the JioTV+ app.
The subscribers of JioFiber can watch some of the most iconic Bengali Movies of all time including latest blockbusters and World Digital Premiere Dwitiyo Purush, Love Aaj Kal Porshu, Nagarkirtan, Konttho, Vinci Da, Shah Jahan Regency, Kedara and others along with evergreen Classics by Satyajit Ray, Ritwik Ghatak, Uttam Kumar among others and even 60+ Original Series – Hello, Byomkesh, Shobdo Jobdo, Charitraheen, Eken Babu, Montu Pilot – to name some of the cult ones. Being a customer-centric platform, hoichoi continues to add World Digital Premiers, Movies and Original shows in its repertoire, every month.
hoichoi also announced a new property this month – hoichoi Presents “First Day First Show”, under which several Bengali Films will get a direct release through Direct-to-Digital skipping the traditional theatrical release. The first venture is a film produced by the Biggest Entertainment House of Eastern India, SVF, titled Detective, based on a story by Rabindranath Tagore of the same name; the film will be releasing on 14 August.
The entire content library of hoichoi is available with English subtitles; additionally, hoichoi features Hindi dubbed versions of its originals that allows a wider National audience to enjoy the best of Bengali content and takes the platform to a national audience.
As the world adjusts to the new realities of work and entertainment from home, Jiofiber, with its high-speed broadband and set-top box service is best suited to meet both the needs. Users can watch premium content from hoichoi on a large screen from the comfort of their homes.
To add onto this further benefit of our subscribers, hoichoi co-founder Vishnu Mohta said, “JioFiber users can now access the hoichoi platform and also some hoichoi content from JioTV+ app from their Jio set-top box. Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited when it comes to entertaining audiences globally. This vast array of exclusive content will be accessible to a large base of users through this association.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
