GECs
Hits Now launches on Indonesian platform Indihome
Mumbai: Rewind Networks has announced the launch of Hits Now on IndiHome. This is Telkom Indonesia’s fixed broadband service delivering internet, telephone and video entertainment.
Hits Now is set to debut on February 6. It will deliver around the clock access to p shows that are airing in the US today. With its up to date content, Hits Now will aim to cater to a diverse audience seeking top quality entertainment, with genres ranging from reality and talent shows, dramas, comedies, to game shows and entertainment news. The channel will be available for the viewers on Indihome TV and IndiHome TV OTT handpicked for Asian audiences and will advance into other markets in the coming months.
Rewind Networks CEO Avi Himatsinghani said, ‘It is with great pleasure that we introduce HITS NOW on IndiHome, providing our subscribers with access to the latest and most popular US television programme. Hits Now offers an opportunity for viewers to experience the most coveted shows that are currently being aired in the US. At Rewind Networks, we have established a reputation for delivering exceptional entertainment through our channels Hits and Hits Movies. With the addition of Hits Now, we are confident that we can provide an unparalleled lineup of highly rated and in-demand programmes that won’t be available elsewhere. We are certain that Hits Now will soon become the premier destination for family entertainment in Indonesia and will keep them engaged and entertained.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
