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Hiremath resigns from IndiaCast Media Distribution
MUMBAI: Distribution veteran Sanjev Hiremath has announced his resignation from his position as IndiaCast Media Distribution executive vice president. Indiacast media distribution, a strategic joint venture created by TV18 and Viacom18 was formed in May, last year, to create India‘s first multi-platform content asset monetization entity.
Prior to Indiacast, Hiremath had started digital and new media business for Viacom18, TV18 and ETV channels. He also had a role to play in setting up one of the early cable TV initiatives.
The veteran has been closely associated with the cable & satellite industry. He joined MTV networks as head ofnetwork development for India & South Asia, when it was launched in India in 1996. He was also instrumental in successful launch and distribution of several channels like Nickelodeon and VH1. Post the joint venture between Viacom and Network18 he oversaw the launch of Colors, Comedy Central and Sonic.
Announcing Sanjev‘s departure, IndiaCast Group CEO Anuj Gandhi said, “Sanjev has admirably led our new media and digital business over last one year or so and has put us on a path of high growth trajectory. He is an old friend and colleague and we will miss his expertise and knowledge in the cable and satellite industry. As he now ventures out, I wish him all the success in all his future endeavors.”
Hiremath, who resigned from his position in April, has not decided his further career plan. “I have not decided to join anywhere as yet. This industry has taught me a lot and so I have decided to continue with this industry itself. I want to work in both traditional and new media space,” said Hiremath while speaking to indiantelevision.com.
His last day in office is 30 June. Where will he go next? Well, we will have to wait and watch.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
