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Higher import duty on STBs will help local manufacturers: Manish Tewari
NEW DELHI: Information and Broadcasting Minister Manish Tewari feels the higher import duty levied on set top boxes (STBs) announced in the Union Budget will give an opportunity for domestic manufacturers to benefit and not set back the digitisation process.
“It is important that when such a huge exercise is undertaken, which involves a revenue of about $4 to $5 billion, essentially paid by the people of India and the multi-system operators, there should be certain tangible benefits which must accrue to Indian manufacturers.” he added while addressing the delegates of Ficci Frames in Mumbai via video-link from New Delhi.
He has said digitisation is a major project that will ensure transparency and bring benefits to all in the long run. While the digitisation process has been set in motion following a legal remit, “there is also a social contract which calls upon all stakeholders in this, whether they are broadcasters, MSOs or cable operators to sort out the issues inter-se, because eventually, it needs to be a win-win situation for the broadcasters and the consumers.”
He added that “If any section within this large family feels short changed, then obviously there‘s a cause of concern.”
Tewari reiterated the firm backing of the government for the growth of the media and entertainment industry and said “this industry is not only a huge economic multiplier, but it also has the potential of absorbing creative intellect of young people. It is therefore incumbent upon government to put in place appropriate mechanisms which try and play the role of a facilitator and an enabler.”
Digitisation was a dominant topic of discussion at the media and entertainment industry‘s mega event Ficci Frames 2013 held in Mumbai from 12 to 14 March, with policy makers, industry leaders and experts deliberating on various aspects of the process.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
