Gaming
High on hope News18 Kerala anti drug campaign heads to Kottayam
MUMBAI: Kerala’s battle cry against narcotics is getting louder and this time, it’s echoing through Kottayam. News18 Kerala’s anti-drug drive, AD 2025, is drawing packed crowds, celebrity cheer, and spirited debate as it rolls across the state, determined to keep Kerala high on hope, not on drugs. After firing up audiences in Cochin on 10 June and Kozhikode on 15 July, the campaign now heads to K.E. College, Mannanam, on 26 August, from 10:00 am. The roadshow culminates in a grand finale in Thiruvananthapuram next month, but not before it sparks yet another round of tough conversations and cultural performances.
Each stop so far has been more than a lecture, it’s been a movement. From unpacking the root causes of drug use to spotlighting law enforcement, from discussing how addiction tears through families to stressing early intervention and education, the campaign has stitched together the voices of government, media, NGOs and citizens into a single powerful chorus: collective responsibility.
The earlier editions saw top dignitaries, police officials, excise officers, celebrities, and cultural icons share the stage, stirring both thought and emotion. Audiences, especially the youth responded with enthusiasm, pledging to act against a menace that has seeped into communities.
The Kottayam edition promises no less. On the panel: the district collector, police commissioner, excise officer, a social influencer, a psychologist, a student representative and more, ensuring every perspective from law to lived experience is on the table.
With turnout and public engagement already exceeding expectations, AD 2025 is proving to be more than a campaign. It’s becoming Kerala’s collective pledge for a drug-free tomorrow.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
