iWorld
Helo announces in-app edutainment property “HeloLivePeMilo”
MUMBAI: Facilitating closer engagement between stars and fans through interactive mediums, Helo launched Helo Live Pe Milo", a first-of-its-kind in-app property, in the edutainment category, wherein the platform will provide users with a plethora of entertaining and educative / learning initiatives in 15 different languages through exclusive partnerships across industries.
The property, #HeloLivePeMilo, has been conceptualised to be the one-stop destination for users to directly engage with the celebrities, influencers, and creators across genres including food, comedy, music, education, fitness, etc. To enjoy any upcoming live session Helo, users can simply subscribe to any listed session of their interest on #HeloLivePeMilo page in their preferred language offered by the platform.
Currently, the #HeloLivePeMilo page is buzzing with enthusiasm from users around: 'Just Comedy Festival, Zomato's popular food carnival 'Zomaland' hosting exclusive sessions with celebrity chefs and Josh Talks conducting motivation sessions in Hindi and Marathi.
While there are food lovers who are polishing their kitchen gears to cook alongside six of the popular chefs including Vicky Ratnani, Shivesh Bhatia, Mirvaan Vinayak, Ajay Chopra, Kabita Singh and Pankaj Bhadouria with Zomaland by Zomato; there are other users awaiting to gain knowledge insights from accomplished Indian public speakers which includes Shiv Khera, Abhinay Sharma and Anand Bansode with Josh Talks. For comedy fans, live performances during the Just Comedy Festival by India's popular stand-up comics like Zakir Khan, Atul Khatri and Rahul Dua are at the top of the chart.
Commenting on the launch of #HeloLivePeMilo, Helo head of entertainment Chhandita Nambiar said, "At Helo, it is our constant endeavour to bring fans closer to their favourite stars, and offer them exclusive content. #HeloLivePeMilo is a strategic initiative in that direction that aims to further elevate the user experience by providing professionally generated – entertaining and knowledgeable content through interactive live sessions. Through this initiative we are also encouraging people to ‘Get together on Helo’ for an exciting experience of multilingual content by their favourite celebrities and influencers across categories of their interest."
Many stars including Badshah, Chitrangada Singh, Esha Gupta, Amit Trivedi, Vishal Bhardwaj, Nupur Sanon and stalwarts from their respective talent fields like Terence Lewis, Sanjeev Kapoor, Zakir Khan, Vidyut Jammwal, Mandira Bedi, Mickey Mehta and many more were seen performing and having live interactive sessions with their fans through #HeloLivePeMilo. Many of them actively engage with their Helo fans, keeping them updated around useful insights, including from their personal life. During his live session, Badshah revealed that his stage name was inspired by one of Shah Rukh Khan's iconic movie whereas Terrance Lewis shared his love for the live feature on Helo and how he is loving engaging with his fans.
#HeloLivePeMilo has received overwhelming response during the recent live sessions on the platform in partnership with CrossBlade, Mirchi Live, Pinkvilla, Bollywood Music Project and more. The partnership featured various celebrities and artists across languages and content categories going live on the platform to engage with their fans.
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iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
