Gaming
Heena Chaudhari steps up as associate director for strategic activations at Sony group Corp
MUMBAI: Heena Chaudhari has gone up a level once again. The seasoned strategist and investment ace has been promoted to associate director – strategic markets’ activations at Sony group Corp , where she’ll be steering high-impact business initiatives across India and the Middle East.
With a power-packed portfolio that includes investment management at Sony Innovation Fund and a board observer role at Nodwin Gaming, Chaudhari is no stranger to spotting what’s hot in media, entertainment, and gaming before the world catches on. Now, in her new gig, she’s charged with turning strategic visions into high-octane action.
Her Sony journey began in 2023 as strategic markets’ activations manager, and in just under two years, she’s earned her stripes by crafting clever market entry plays and forging high-value collaborations in two of Sony’s most promising growth zones.
Before Sony, Chaudhari held leadership roles at Embold Technologies GmbH and Yoozoo Games, juggling strategy, HR, sales ops, and product development like a pro. She’s been in the trenches with startups, scaled up global projects, and even donned the CEO’s right-hand cap more than once.
Armed with over a decade of experience and a resume that reads like a masterclass in cross-functional execution, Chaudhari isn’t just moving markets—she’s redesigning how legacy giants like Sony grow in emerging ones.
Her superpowers? Investment foresight, operational precision, and boardroom charisma. With the gaming and streaming boom in full swing and the Middle East–India corridor heating up, Heena Chaudhari’s next play could very well be Sony’s best move yet.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
