Hindi
HDFC Life extends association with ‘Hawaa Hawaai’
MUMBAI: HDFC Life, has extended its association with Hindi film ‘Hawaa Hawaai,’ directed by Amole Gupte and presented by Fox Star Studios, by sponsoring the education of the four children featured in the movie, who come from financially challenged backgrounds.
HDFC Life senior executive vice president and head, marketing, products, digital & e-commerce Sanjay Tripathy said, “As a brand, we have always propagated ‘Independence and Self respect’ or ‘Sar Utha Ke Jiyo,’ as a way of life. In line with our brand philosophy, we were very keen to ensure that the four children featured in the movie receive quality education and any other vocational or co-curricular training required to help them build a sound foundation. We, in association with Aseema Charitable Trust, a Mumbai based NGO working for the rights of underprivileged children, are sponsoring the school education of the four financially challenged children featured in the movie.”
For the three children studying in municipal schools, the sponsorship would include all educational material, complete school uniform, participation in co-curricular activities such as art, sports, computers, etc., extra classes and remedial help within and outside school hours, counseling if required, a nutritious meal in school every day. “For the fourth student studying in another school, this would include school fees, expenses for uniform and educational material and any tuition or after school support required,” added Tripathy.
Fox Star Studios India CEO Vijay Singh said, “Hawaa Hawaai is a very special film for us. Amole Gupte’s magical film touched the hearts of the people of the country and we are thankful to all our partners specially HDFC Life for believing in Amole’s dream as we did and supporting it with the way they have. It’s a very special relationship that we shall continue to cherish.”
Gupte concluded, “On behalf of Salman Chhote Khan, Ashfaque Khan, Maaman Memon and Thirupathi Kushnapelli, I thank HDFC Life for sparing a thought for their well being by supporting their education at Santacruz Municipal School and St. Elias High.”
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
