Movie Channels
HBO rejigs Monday lineup with ‘Generation Me’ initiative
MUMBAI: HBO continues to innovate through diverse themes. The latest one targeted at the youth is called HBO Generation Me. The catchphrase being used is ‘Because you deserve entertainment to call your own!’
The programme kicks off at 3:45 pm every Monday from 2 June. Two programmes will air back to back, starting with the countdown show on weekly box office hits in Box Office America, followed by premieres, blockbusters. There will also be films on the hottest rising stars in a novel format that changes every week.
Box Office America is a news based special. It includes a count down of the top ten movies in the US every week. It also focuses on the latest movie news. There are interviews with stars and directors every week and HBO gets special access to behind-the-scenes at film locations. In addition, viewers can find out some interesting facts and a perspective of the world’s best movie-making.
This will be followed by blockbuster movies. There are sub categories under this which include My Premiere, My Choice. The latter sees the channel showcasing movies from genres favoured by the youth as well as flicks that deal with the issues faced by the youth. Then one can also watch Young Hollywood . The channel will scout and showcase the “next biggest thing in Hollywood”. Every month, one of Hollywood’s finest upcoming, young stars will be identified and one of his/her best movies will be aired.
In this category, next month, Reese Witherspoon gives arguably her best performance so far as an obnoxious high school overachiever running for student body president who finds herself being opposed by an unlikely candidate in the satire Election.
Speaking on the initiative HBO South Asia MD James P. Marturano said:” The youth are recognised by HBO as an important group of audience who should have their own programming slot that is most convenient for their own viewing. HBO believes in giving the youth what they want.”
“HBO Generation Me is not just another montage of movies slapped together but the different sub-categories provide an element of variety and freshness for the brand” Marturano added.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
