iWorld
HBO Max now available on Amazon Fire TV
NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets.
HBO Max is WarnerMedia’s direct-to-consumer streaming offering, with 10,000 hours of curated premium content. The platform features content from HBO, Warner Bros, DC, Cartoon Network, Adult Swim, Turner Classic Movies, and more. As per media reports, the platform has nearly 38 million subscribers.
The current subscribers of HBO through Amazon’s Prime Video channels will be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials. New customers can also subscribe to HBO Max directly in the app. Additionally, all existing HBO Max customers – regardless of how they subscribe to the platform – can now access all of HBO Max via supported Fire TV and Fire tablet devices using their existing provider credentials.
WarnrerMedia head of sales and distribution Tony Goncalves said, “We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max. Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favourite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalised recommendations. We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV,” Amazon Entertainment devices and services VP Marc Whitten said.
With Amazon Alexa, at launch customers can navigate to the HBO Max app by saying “Alexa, find HBO Max” with Fire TV’s included Alexa Voice Remote or a paired echo device for hands-free control. HBO Max content is also integrated into universal search on Fire TV, meaning that its content will appear in searches such as “Alexa, find dramas” or “Alexa, find Game of Thrones.” Customers can also ask Alexa to start watching something specific; “Alexa, play The Undoing.”
WarnerMedia has plans to energise the India ops with HBO Max.
iWorld
Netflix launches Eyeline Studios in Hyderabad to boost India’s AVGC sector
New VFX hub in Hyderabad to tap local talent and drive global storytelling
HYDERABAD: Netflix has officially opened Eyeline Studios in Hyderabad, signalling a major long-term investment in India’s animation, visual effects, gaming, and comics (AVGC) ecosystem. The 32,000 sq ft facility aims to marry cutting-edge technology with creative flair, making India a key hub in global production pipelines.
The launch event saw Jeff Shapiro, CEO, Eyeline Studios, joined by chief minister of Telangana, Anumula Revanth Reddy, secretary, ministry of information and broadcasting, Sanjay Jaju, and actor-producer Rana Daggubati.
Eyeline Studios Hyderabad is designed to blend advanced visual effects, virtual production, and generative technologies with a collaborative workspace. It becomes the fifth global Eyeline location, alongside Los Angeles, Vancouver, Seoul, and London, linking Indian talent directly to international projects.
Anumula Revanth Reddy said, “Hyderabad and Netflix share a global outlook. This partnership strengthens our creative ecosystem and will create exciting opportunities for local talent to reach the world.”
Sanjay Jaju added, “Entertainment merges technology and storytelling. Hyderabad has the history and the talent. Eyeline’s arrival is a boost for our growing AVGC industry.”
Minister for IT, electronics & communications, industries & commerce, D. Sridhar Babu highlighted the government’s focus on skill-building, saying, “With Eyeline Studios, Hyderabad can become the world capital of storytelling.”
Rana Daggubati reflected, “Hyderabad has come a long way since 2005. Today, with Eyeline here, young artists have a phenomenal future in film and visual storytelling.”
Jeff Shapiro concluded, “India’s creative and technical talent is unmatched. Hyderabad provides the perfect foundation for long-term capability and global storytelling impact.”
The Hyderabad facility is set to hire specialised VFX and AVGC talent, strengthening India’s position on the world stage while offering locals a chance to work on high-end global productions.
