News Broadcasting
‘Hauslay ki Udaan’: making of a successful entrepreneur under way on ABP reality show
MUMBAI: Tune into ABP News for the second edition of India’s first startup reality TV show, Haywards 5000 ‘Hauslay Ki Udaan’- a unique platform created to support India’s growing startup ecosystem.
The show will showcase the nail-biting journey of aspiring entrepreneurs from small towns earning an opportunity to bring their innovative business ideas alive on national television. The winner of the show will win a seed funding of whopping Rs 10 crore (USD 1.5 million). Haywards 5000 Hauslay ki Udaan airs every Saturday between 01.30 – 2.00 p.m. up to 10 December, 2016.
With auditions held across the country in 10 cities and seven states, over 45,000 entries were put through a rigorous selection process before 2,000 participants were shortlisted. The innovative ideas that are part of this season range from online ’kabadiwalas’ (scrap/waste collectors) to rental branded shirts services and crowdsourced organic manure.
Haywards 5000 Hauslay Ki Udaan spokesperson Deepak Nath said, “In a country where startups are a huge asset, a number of ventures have not succeeded, due to the lack of resources and investment. The second edition aims to help these aspirants with the necessary funding and access to expertise and, consequently, also empower talent to turn dreams into reality. The audience watching the show will also get to live this journey with them through the show”.
Haywards 5000 also launched the Hausla Buland Academy in 2012 to provide online skills development courses and training through workshops and has reached out to over 100,000 people from different walks of life.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
