GECs
Hathway selects Magnaquest as SMS provider for digital pay TV operations
MUMBAI: Hathway Cable & Datacom is integrating its broadband and digital pay TV billing solutions. The multi-system operator (MSO) has selected MagnaQuest as its subscriber management system (SMS) provider for both the services.
Earlier, when conditional access system (CAS) was to be implemented in 2003, Hathway had chosen Entriq (formerly known as Mindport as the SMS provider.
Hathway was already using MagnaQuest’s MQSubscribe, a customer management and billing solution (CMB), for the past two years. “Eventually broadband, digital cable and voice services will converge. So we decided to deploy MQSubscribe for rolling out our digital pay TV services as well. We have been successfully using their billing solution for our broadband internet business for the past two years and found the system to be robust and scalable,” says Hathway Cable & Datacom MD and CEO K Jayaraman.
Hathway Cable & Datacom will use MQSubscribe to handle subscriber information, billing, inventory and logistics management and customer care. MQSubscribe is seamlessly integrated with NDS CAS for automatic activation and deactivation of subscriptions.
Says MagnaQuest CEO Vijay Debbad, “Apart from our domain expertise, solution flexibility and scalability, we believe it is our commitment and understanding of the Indian Pay TV industry that has enabled us to be chosen by Hathway Cable & Datacom.”
MagnaQuest recently bagged a contract to manage the broadband and Voice over Internet Protocol (VoIP) billing services of Hyperia Ltd, Nigeria’s leading internet service provider.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
