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Hathway rebrands in-house channels

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MUMBAI: Hathway Cable and Datacom Limited has given a new dimension to some of its key channels through a rebranding move that includes new packaging and graphics of the five new channels launched earlier this year.

Hathway CCC is now ‘CCC’, Hathway Movies & Hathway Entertainment is now H-Flicks 1 and H-Flicks 2, respectively, and Hathway Shoppee is now ‘H-Mart’ while H-Tube retains its identity with a new, trendy feel.

Earlier this year, in April, Hathway launched four channels — DJAY, Lamhe, Home Theatre and Marathi Talkies followed by Divine during the Ganapati festival, thus, strengthening its portfolio of in-house channels. With this rebranding exercise, the platform now has a line-up of movies, music, spiritual and a consumer-centric channel which offers diverse content to its subscribers with the right mix of localisation.

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Commenting on the rebranding efforts, Hathway Cable and Datacom video business president Tavinderjit Panesar stated, “Our continuous efforts to streamline and create a robust portfolio of Hathway channels has seen another step forward with the refreshing of our key channels — CCC, Flicks 1, Flicks 2, H-Tube and H-Mart with the right degree of positioning and vibrancy. We firmly believe in making this as a true differentiator in the industry and build a value proposition for our subscribers.”

All these channels will be available on a pan-India basis with Flicks 1 and Flicks 2 offering regional and local content for specific regions.

With digitization and growing consumer demand, the cable segment sees a big opportunity in providing differentiated & value-for-money content. With this rebranding, Hathway now has a unique, potent offering of 10 major in-house channels available for its subscribers unlike some of its competitors.

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Cable TV

Hathway Cable appoints Gurjeev Singh Kapoor as CEO

Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure

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MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.

Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.

Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.

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Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.

The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.

An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.

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Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.

Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.

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