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Hathway launches new scheme for cable Internet subscribers

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Hathway Cable & Datacom has announced a new scheme to promote Internet through cable as a viable alternative to dial-up. The Silver Starter rate plan offers bandwidth of 64 kbps with a download limit of 300MB. The monthly charge is Rs 650 while the yearly charge is Rs 6500. This is a reduction from the earlier flat fee of Rs 1000 per subscriber. Free e-mail service of 5 mb will also be provided. The Silver Starter plan will exist along with the other schemes where monthly instalments start from Rs 1000 onwards.

The company has also started monthly billing for SMTP Services for domains other than Hathway. The monthly charge is Rs 600 plus the 5 per cent service tax. Earlier this month the company reduced the cable modem price to Rs 7,800 from Rs 9000.

All these initiatives are aimed at attracting Net users in the dial-up system who use around 20 hours a month. The cost of bandwidth has dropped by almost 20 per cent.

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Reports indicate that Hathway will not expand the cable Internet service to new areas. Hyderabad will be the only new territory of expansion in the near future. Its service is currently available in Delhi, Pune, Chennai and Bangalore. In Mumbai the company operates from Colaba to Mahim. It also has a presence in the suburb of Chembur.

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Broadband

ACT Fibernet elevates Aditya Singh to chief customer experience officer

Former senior vp to drive service, retention and delivery revamp

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BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.

Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.

The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.

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Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.

In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.

The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.

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