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Hathway Broadband launches High speed Wi‐Fi Broadband Homes
MUMBAI: Hathway Broadband Internet, one of the largest cable broadband companies in India, has announced a tie up with D‐Link to offer High speed Wi‐Fi routers bundled in the market under the “Wi‐Fi Broadband Homes” initiative.
All existing and new customers of Hathway Broadband across the country can avail this offer and convert their wired homes into “Wi‐Fi Broadband homes” with speed of upto 15Mbps. Hathway has achieved a significant penetration into the consumer home segment since the implementation of DAS through its Digital Cable Business . The company intends to leverage on its robust Hybrid Fibre Coaxial (HFC) network to deliver a superior Broadband Experience to the Home Internet users.
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“Consumer Broadband usage has shifted to concurrent multiple wireless device consumption at home” said Hathway Cable & Datacom MD and CEO Jagdish Kumar. “Hathway Wi‐Fi Broadband Home Solution, combines a high speed broadband delivered on our superior HFC network combined with the best in class D‐Link Wi‐Fi router. It is the most efficient and economical way to harness the power of all your Wi‐Fi enabled devices like tablets, smartphones and laptops at home.”
Expressing his views on this association with Hathway, D‐Link CEO Tushar Sighat said, “Hathway is leading broadband service provider in the country, while D‐Link is an undisputed leader offering internet connecting devices for over two decades. Thus this unison will definitely result in an uninterrupted, reliable & revolutionary wireless internet service for home users. With the unique mydlink cloud router on the offering we are confident to bring alive a never before secured Wi‐Fi broadband experience.”
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“A typical modern family by using the Wi‐Fi Broadband Home solution at home can save upto Rs 500 per month” said Hathway Broadband business head Kunal Ramteke. “All modern Wi‐Fi devices like tabs and smartphones seamlessly switch their data usage from a cellular Edge/3G network to the Wi‐Fi Broadband home network where‐ever available. Therefore customers will now enjoy a significantly superior internet experience at a lower cost with D‐Link Wi‐fi Broadband homes.”
Hathway will not charge any one time fee or monthly rentals for the Wi‐Fi device. D‐Link Wi‐Fi router will be given to the customers for free at zero cost. However customers would be charged a nominal fully refundable security deposit.
All D‐Link Wi‐Fi routers provided by Hathway will also enjoy a hassle free replacement advantage at no cost and will be supported by D‐Link Direct Service (DDS)
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
