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Harmonic’s video delivery solution makes life easier for Two Wheels Motor Racing
MUMBAI: It’s in harmony with the Malaysian motor sports racing organisation Two Wheels Motor Racing (TWMR). Virtualized broadband and video delivery solutions firm Harmonic has provided the Two Wheels Motor Racing (TWMR) organisation in Malaysia with a quick fix that has simplified the distribution of live sports events. Leveraging Harmonic’s VOS 360 Media SaaS, ViBE CP9000 contribution encoder and ProView 8100 IRD, TWMR can deliver exceptional-quality video streams to affiliates over the internet.
“Our mission as a motorsport organisation is simple: to bring the thrill of motorcycle racing to fans across Asia. Delivering live sports events efficiently is critical to this mission,” said TWMR TV producer & coordinator Mohd Noorharif Jaafar. “Harmonic’s SaaS and appliance-based solutions make it easy to distribute live video to affiliates across Malaysia and Asia. Since adopting Harmonic’s cloud-based VOS360 Media SaaS solution and distribution appliances, we’ve reduced our dependency on satellites and significantly lowered our delivery costs.”
Harmonic’s VOS360 Media SaaS simplifies all stages of media processing and delivery for premium broadcast services. The VOS360 solution provides a high level of reliability for live sports delivery with a state-of-the-art live routing system that efficiently distributes live streams to affiliates during large-scale events. Harmonic’s CP9000 contribution encoder ingests the live feeds with ultra-low latency and pristine video quality, and the ProView 8100 IRD ensures high-quality video reception on the affiliate side.
“By migrating from satellite to the internet for live sports event distribution with Harmonic’s VOS360 solution running on the cloud, TWMR has unlocked increased flexibility, cost savings and scalability,” said Harmonic vice president of sales, APAC and EMEA Tony Berthaud. “This shift enables TWMR to deliver high-quality content to audiences across the APAC region with greater efficiency and reliability than ever before.”
(Pictures courtesy Two Wheels Motor Racing; no copyright infringement intended )
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
