iWorld
Hallmark upgrades OTT using Accedo One
MUMBAI: When Hallmark was looking at relaunching its streaming service, it reached out to its partner Accedo and extended its partnership. Together, the two elevated the features – as part of Accedo One – of its newly rebranded streaming service, Hallmark+ which officially launched on 10 September.
According to an Accedo release, Hallmark+, seamlessly integrates ad-free viewing with exclusive retail and product benefits, offering fans an unparalleled Hallmark lifestyle experience.
The features are:
Unauthenticated homepage: This feature allows potential users to explore and experience the richness of Hallmark+ without the need for immediate sign-up. With this feature, Hallmark+ aims to entice new users through a compelling initial interaction, fostering trust and interest even before they commit to a subscription.
Conditional containers: Conditional containers display content tailored to individual user preferences, behaviours and login status.
Gifting options: In line with Hallmark’s tradition of celebrating relationships and special moments, the new gifting options provide users with the ability to purchase and send Hallmark+ subscriptions. This feature reinforces Hallmark’s position as a thoughtful and heartfelt brand, perfect for gifting during holidays, birthdays, and other special occasions.
Design facelift: To align with modern user expectations, a complete redesign of the OTT service interface was undertaken. The new design is intuitive, user-friendly, and visually appealing, providing a fresh and seamless navigation experience.
“The support we received from the Accedo team during this intense period was unwavering. Utilising Accedo One platform to further grow and expand our offering has accelerated our progress tremendously, allowing us to bring Hallmark+ to market fast and greatly optimize our internal resources,” says Hallmark Media. SVP technology Lusha Bodie.
“We are highly impressed with the Hallmark team, its ambitious vision, and the new direction of Hallmark+. We believe this will greatly benefit its loyal customers. It is especially encouraging to see Hallmark leveraging several new key features of Accedo One in its re-launch,” says Accedo SaaS Products SVP Fredrik Andersson.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
