News Headline
Hallmark launches cattle drive in NY to support premiere of “Johnson County War”
MUMBAI: Hallmark will treat New Yorkers to the first-ever cattle drive down Broadway to Times Square today. Luke Perry, Tom Berenger and Burt Reynolds, who star in the four-hour western Johnson County War will take part in the drive from 46th down Broadway to 43rd street. Johnson County War, which premieres on Hallmark on 24 August (7 – 11 p. m. E/ P),marks the largest marketing campaign to date for an original on the network.
An official release informs that the star-studded stampede to promote Johnson County War is part of a multi-million dollar marketing campaign in support of the movie event with media on television, radio, outdoor, online, trailers in movie theaters and print. In addition there will be Rough It And Relax sweepstakes on the site www.hallmarkchannel. com. The grand prize winner of the trivia contest receives a trip for four to the Grand Canyon, complete with helicopter tour and mule rides into the Canyon.
Speaking on the initiative President and CEO, Hallmark Channel Lana Corbi said,” Johnson County War is one of the biggest films this year-old network has seen and we wanted the promotion to match the film’s power. We are inventing unexpected ways to promote the network and its innovative programming. The Times Square cattle drive is a prime example of this because it is a first for New York City. Hallmark Channel is dedicated to developing contemporary ways to tell consumers the story about our stories.”
The Johnson County War cattle drive was recommended by Initiative Media and executed by Stark Events & Associates, a Los Angeles-based production and marketing firm that specialises in large-scale complex outdoor events and media consulting. The four-hour epic follows a family of homesteaders as they fight wealthy Wyoming cattle barons for a fair share of the burgeoning ranching industry.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
