News Broadcasting
Hallmark Channel US claims lead in ‘time spent viewing’ growth
The Hallmark channel may be struggling to find an audience in India but in America the story is different. Hallmark Channel has once again outranked all ad-supported cable and broadcast networks in time spent viewing growth in prime time, an official release states.
The channel has positioned itself as the network consumers are turning to for high-quality programming that is engaging, compelling and relevant. The release states that during the fourth quarter of last year (October, November, December 2002) Hallmark Channel US increased its “time spent viewing” (94 minutes vs. 74 minutes) representing a 27 per cent increase over its fourth quarter 2000 results. The network was followed by the Lifetime and TVLand networks.
Earlier, Hallmark claimed to have ranked number one with a 35 per cent increase in “time spent viewing” growth in third quarter 2001 (third quarter 2001 vs. third quarter 2000).
The figures were calculated by Nielsen Total Activity Report (fourth quarter 2001 vs. fourth quarter 2000, 10/1-12/30/01 vs. 10/2-12/31/00).
Hallmark Channel is a 24-hour television network that provides entertainment programming to a national audience of nearly 44 million subscribers, the release states. The programme service is distributed through 1,700 cable systems, DirecTV (Channel 312) and EchoStar (DISH Channel 185) direct-to-home satellite services and C-Band dish owners across America. Hallmark claims that its combined channels reach 83 million subscribers globally.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
