GECs
Hagemaru Show’s relaunch episode grabs 1.6 mn kids’ eyeballs on Hungama TV
MUMBAI: The re-run of old shows is not only helping GECs but also kids channel. Disney India kids channel has garnered 1.6 million kids' viewership on the re-launch episode of The Hagemaru Show. The show was re-launched on April 17, 2020 and the first episode was telecasted at 12 noon which recorded viewership of 830 TVT, while the repeat airing of the show delivered a viewership of 885 TVT. As a part of summer line-up, the channel is set to launch its new kids show Bapu soon.
According to BMW Software India, the launch episode and repeat episode garnered 2.8 millions kids (2 to 14 years) viewership in urban and rural markets. Disney's spokesperson said, “The Hagemaru Show embodies the spirit of Hungama, bringing together fun, mischief and a riot of laughter, and we are overwhelmed with the love and response we have received from our viewers in just a week of its launch. Kids have immediately connected to the antics of the quirky lead Hagemaru and his family and friends, made more relevant by its unique dubbing tone and style."
The spokesperson also informed, "As we do every summer, we are committed to bring our young viewers fresh entertainment across the kids network through new shows and new seasons of popular shows , and are eagerly awaiting the next show in our summer line up – ‘Bapu’ on Disney Channel”.
The show is aired on Disney Network's Hungama channel every friday at 12 noon and 3 pm in Hindi, Tamil and Telugu. The Hagemaru Show is based around the adventures of Hagemaru Hageda, a class 4 student who is the only child of his parents. Each episode centers around the lives of this unique family that find hilarious and groundbreaking ways to save money! Every way adopted is extremely innovative and sometimes really exceptional, much to the dismay of their pet dog Pesus.
In the beginning of the week, Disney Kids Channels announced that it will bring-in 100 hours of fresh content as a part of the summer line-up which includes shows like Bapu, Guddu, Gadget Guru Ganesha, The Hagemaru Show, Selfie with Bajrangi, Doreamon and new episodes of Chacha Chaudhary and Miraculous.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
