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Gully Premiere League launches phone app in season three
MUMBAI: The third edition of Radio City 91.1 FM’s Gully Premiere League has decided to tap the digital space by including Facebook and mobile apps for its promotion this time. It has introduced a new app called ‘Online Cricket League’ on Facebook that will ensure that listeners across the country can be a part of this month long cricket tournament.
Listeners can build their online team and compete against other teams on Radio City’s Facebook page. Radio City COO and president Ashit Kukian said in a release, “The third season of GPL will take the property a notch higher. With the introduction of ‘Online Cricket’ this season, we plan to engage the listeners not just on-ground but on the digital platform too.”
The tournament that started last week is spread over a month tapping all the ‘gullies’ of the country for a cash prize of Rs 1 lakh. Winners will also get an opportunity to get professional cricket training by a well known cricket personality. About 40000 teams have registered for the tournament in the last season.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
