iWorld
Guest Article: The Gen Z radio listener: Preferences, habits, and the love for Indie music
Mumbai: In an environment dominated by the convenience of streaming services and the tailored precision of digital playlists, radio’s unexpected rebirth has become a notable phenomenon, particularly capturing ‘Generation Z.’ Contrary to the common perception, radio has demonstrated extraordinary durability in responding to the dynamic challenges offered by the digital age. Instead of fading into the background, it has emerged as a steadfast daily companion for many young listeners, defying expectations and cementing its position in the hearts of Generation Z.
For Gen Z, radio is more than just a channel; it’s a journey. The new era of radio has resulted in a melodic blend of Indie-pop, hip-hop beats, alternative, and electronic sounds. It’s like a musical tour guide, taking Gen Z on a musical journey beyond mainstream songs.
One genre that has found a welcoming home on the airwaves is ‘Indie music’ – the non-mainstream, innovative sound that breaks the mold. Radio has evolved into a platform for Indie musicians, allowing Generation Z to experiment with sounds that might not make it onto mainstream playlists. It’s a breath of fresh air for people looking for something different.
However, radio isn’t just a DJ playing tracks; it’s a connector. It creates a unique link between artists and their Gen Z followers through intimate interviews, jam sessions, and real-time interactions. Radio broadcasters are more than simply music curators; they are companions who share stories and insights that go beyond the beats.
Radio has evolved beyond the field of music to become a focus for social change. Discussions about current events, societal issues, and cultural trends give Gen Z a place to have meaningful interactions. Radio stands out in a world overwhelmed with digital noise as a medium that entertains and informs, as well as a platform for true discussion.
Additionally, the thriving world of podcasts demonstrates radio’s adaptation to the digital revolution. These podcasts act as a bridge, engaging with Gen Z in a language that seems comfortable, covering themes ranging from love and relationships to finance and technology. Radio is transformed into an ally, not just leading the musical journey but also digging into a broader spectrum of interests and concerns that resonate with Generation Z.
Radio keeps its value in the midst of the digital revolution by offering a sense of connection, discovery, and community to Generation Z. It promotes new music, encourages important exchanges, and fosters meaningful connections, transforming into a support system that reflects Gen Z’s independent attitude.
Let’s not forget about podcasts. Everything from personal relationships to the global economy to cutting-edge technologies; radio has enthusiastically embraced the digital revolution with open arms. It’s like having a companion with whom you can discuss anything as you drive or while you relax on the weekend.
To sum up, radio is a road map that takes Gen Z into the dynamic world of Indie music. It creates a narrative by revealing the backstories of the songs and the independent musicians who performed them. Consider it the timeless narrator of Gen Z’s passion for Indie music in the world of media. So, next time you tune in, remember, it’s not just about the music; it’s about the journey.
This article has been authored by Radio City CEO Ashit Kukian.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
