News Headline
GUEST ARTICLE: Innovation in video content to look to in the coming years
Mumbai: Video content is driving massive growth in most sectors worldwide, be it tech, banking, or education. It distinctly stands out as the easiest way to build a knowledgeable user base and to provide the information that potential users are looking for. YouTube has been vital in driving this change, which is why it is still the most visited website on the planet. Facebook shifted its focus to video much later than YouTube, but it invested significantly more to establish itself as a major portal for video content. Facebook is currently the second-most-used website, right after YouTube. YouTube has become the perfect platform for establishing your brand identity and vision and being in the public eye.
Platforms like Myntra and Amazon use live commerce through videos to boost sales and effectively create a community around these creators and their products. This has been one of the most significant developments in a post-pandemic world where target audiences desire to see their products live but are not really looking for an in-store experience. Live commerce perfectly fills that gap and has been a great success.
As previously cost-prohibitive solutions make their way into smaller production studios and, in some cases, home studios, innovation in video content and content production will only grow from here. Technology like Volume’s LED wall, made famous by productions like The Mandalorian and The Batman, is now available in more accessible and cost-friendly studios. This could easily make the concept of shooting on location absurd and massively cut down on production budgets.
The introduction of editing templates on platforms such as Instagram and TikTok makes it possible to shoot, edit, and post video content directly from the phone. Apple has already been heavily pushing mobile filmmaking with the filmmaking-oriented Pro Max version of the iPhone.
DJI, another major player in the video production industry, recently launched the DJI Ronin 4D, which combines steadicam-level stability with a great camera all in one device without having to acquire any additional parts of the kit. This enables you to just pick up and shoot and gives you even better chances to capture that beautiful, once-in-a-lifetime moment.
IoT, or the internet of things has also been making producing videos that much easier. Easily creating communication channels that can connect different filmmaking units, video villages or even collaborating creators. You can easily automate your entire studio setup and have it ready to shoot as you enter the space. At the current speed at which artificial intelligence systems are growing, we may soon have fully automated AI production studios for creating all the content we see.
Many other nuanced industries and sectors are constantly bringing their expertise and solutions to the video and imaging industry. This essentially makes innovation happen at incredible speeds, and we are continuously introduced to better technologies before we can even fully grasp the current ones. It is an incredible time to be a part of the industry or to be creating content. The future of content and video creation looks brighter and more expensive than ever.
I hope everyone comes along for the ride, creating and consuming content in better ways than we ever have.
The author of this article is StudioBackdrops.com founder and CEO Archisman Misra.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
