GECs
Guba, MPAA to crack down on movie piracy
MUMBAI: Online video entertainment website Guba is collaborating with the Motion Picture Association of America, (MPAA) to block illegal trading of movies and television programs on www.guba.com.
Guba is the first video sharing community to partner with the MPAA in filtering copyrighted video.
Guba is filtering movies and TV shows using a proprietary technology Johnny. Johnny analyses video in digitised form and generates a unique fingerprint for each video. Once Johnny has scanned a video, that video is blocked from illegal file trading or distribution on Guba’s site.
Guba plans to make Johnny available to other video sharing services to help eliminate copyright infringement on the Web and on Usenet, an electronic bulletin board commonly
used for illegal file sharing. Until the implementation of Johnny, copyrighted content on Usenet has been largely unfiltered.
Guba CEO and founder Thomas McInerney says, “Johnny can identify a video, even if that video has been modified, cropped, reformatted, re-encoded or reposted. Guba allows users to upload and share their videos, while Johnny
helps protect copyright holders from illegal posting and sharing. Johnny is an essential cog in making video sharing safe and easy.”
The MPAA has been working with technology companies to provide a bridge in the digital transition. Guba and the MPAA have included thousands of movies and television programs from major studios in Johnny’s filters. Filtering efforts on MPAA titles have so far been successful and Guba is committed to
continuing and improving on this initiative. In the last month, Guba has begun distribution of Warner Bros. and Sony film and television shows online.
MPAA chairman and CEO Dan Glickman says, “Providing consumers legitimate ways to get movie and television programming online is essential to our industry. Collaborating with Guba has given us an opportunity to test new technology that will help ensure consumers can freely share videos without being exposed to illegal programming, which could lead to copyright infringement. We hope that other such sites will employ similar technology which allows them to conduct legitimate online businesses while protecting the creations of thousands of people who work in the entertainment industry.”
As a copyright-friendly service, Guba currently prevents users from uploading feature-length films, DRM-protected content, MP3 files, and software.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
