News Broadcasting
GroupM’s Motion Content Group, Google and Meta join forces to launch new series ‘Jai Ho! Bharat Ki Anant Yatra’
Mumbai: GroupM’s Motion Content Group, in partnership with Google and Meta, announced the launch of a new show Jai Ho! Bharat Ki Anant Yatra in collaboration with Optimum Television. The show pays tribute to the contribution that Indian civilization has made to the world and takes viewers on a journey through India’s past, present, and future.
Jai Ho! Bharat Ki Anant Yatra will feature some of the most influential and accomplished leaders from various fields in India, who are the baton holders of the country’s culture and heritage. The show will comprise three episodes with a duration of one hour each. It will be aired on Zee TV SD, Zee TV HD, Zee Cinema HD, & TV, Zee News; and Hindustan.
The series will feature subject matter experts, historians, academicians, scientists as well as titans of Indian Industry such as Centre for Radio Astrophysics professor Yashwant Gupta; Dr Pratap C Reddy from Apollo Hospitals; yog guru Baba Ramdev; Acharya Balkrishna from Patanjali; Nalanda University professor Sunaina Singh; Indian National Congress senior leader Anil Shastri; Amul former managing director RS Sodhi; IIT Delhi prof V Ramgopal Rao; IIM – Ahmedabad professor Aral D Souza; Dr Anil Bharadwaj from ISRO; Dr Subhash Chandra from Zee; Edward Luke from Financial Times; Sangeeta Gupta from Nasscom; Dileep Sanghvi from Sun Pharma; G Ashok Kumar from National Water Mission on Stepwells; scientist Salvador Lyngdoh; Deepinder Goyal from Zomato; rural entrepreneur Ruma Devi; Motilal Oswal from Motilal Oswal Financial Services; Digital India CEO Abhishek Singh; Google Cloud India MD Vikram Singh Bedi.
The show is narrated by Sharad Kelkar and scripted by Prasoon Joshi. This groundbreaking show is a must-watch for anyone interested in India’s rich history and culture and its impact on the world. Jai Ho! Bharat Ki Anant Yatra will be available on Zee Network and can also be streamed on Google and Meta’s platforms.
GroupM – India president – investments, trading, and partnerships Ashwin Padmanabhan said, “We are thrilled to announce the launch of Jai Ho! Bharat Ki Anant Yatra. This show is a celebration of the stupendous journey of Indian civilisation and its contribution to the world. The show also looks into what the future holds for India as an economic and cultural world leader. We are proud to collaborate with Google Cloud and Meta to tell this inspiring story of India.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
