GECs
Gripping twists in the tale take Kyunki… to all-time ratings high
MUMBAI: Fours years running and there’s still no stopping Star Plus’ flagship soap Kyunki Saas Bhi Kabhi Bahu. Soap factory Balaji Telefilms and Star Plus’ hit drama has just gone one better on the ratings charts, hitting an all-time high of 19.41 TVRs in the C&S 4+ Hindi speaking markets (HSM).
Even for all India markets C&S 4+ (week 42, 10 October to 16 October), Kyunki… aced the ratings map with a whopping 13.5 TVRs.
Kyunki… on an average this year has been churning out ratings of 15+ TVR in the C&S 4+ Hindi speaking markets. But a 19.41 TVR in HSM seems to be a new high that this high stake property has reaped. An ecstatic Star India creative director content and communications Shailja Kejriwal gushes, “Kyunki… has seen this ratings high due to the way the story line has taken shape in the last eight months in terms of Tulsi being blinded by her love towards her immoral son Ansh Gujral where the plot peaks with her realisation about his true character. What is awaited is the stance and the action that she will take against her son.”
Elaborating further, Kejriwal pointed out that every daily follows a format of a new story that begins within a daily and the culmination point of that particular plot, after which a new one begins. This particular story, which began eight months ago, has reached its culmination point and hence the high in ratings.
Another interesting point aas to why this particular plot has sustained so much hype and interest is due to the fact that highly popular and powerful icons of the serial like Tulsi, her son Ansh, his wife Nandini and Tulsi’s step son Karan are in conflict together. “Kyunki… reaching a new high of course is a phase, but the idea is to achieve new highs and in the bargain hope that the base also gets a little higher.”
This mega K serial has been gradually seeing a rise week on week with week 38 HSM CS 4+ recording a 17.12 TVR, followed by week 39 being 15.85 TVR, week 40 – 15.72 TVR, week 41 moving up to 16.09 TVR and finally week 42 hitting a new high of 19.41 TVR.
Did someone say soaps are losing their steam?
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
