GECs
Greenways Foods & Beverages signs Raveena Tandon for Notty
MUMBAI: Greenways Foods & Beverages (D) has announced its association with Raveena Tandon as the brand ambassador for Notty.
Raveena Tandon will partner Chhota Bheem and Big J on all Notty related product and brand communication. “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights”, said Greenways Foods & Beverages MD Dr. Sachin Chopda.
He added, “We are happy to sign Raveena as brand ambassador and feel that she is the perfect choice for Notty as she herself being a mother will better understand the needs and expectations of kids & their parents. We are sure our target audience will be able to connect with her and Notty.”
Speaking on the occasion Raveena Tandon said, “With the fast paced lives we live today, it is very important to give the right nutrition to children and hence when I learnt about the ingredients it contains, like vegetarian DHA, Vitamin A, C, E, and the fact that no synthetic ingredients or stimulants are used in its formulation, I thought why not associate with a brand that I would be more than happy to give to my kids.”
On the product, Greenways Foods & Beverages (D) general manager sales and marketing Vinod Gaikwad said, “Today’s mother is a smart mother. She is independent, educated, aware, computer savvy female who wants to give best to her children. She is concerned about the health needs of her children and acts like a gatekeeper for them. To address her concerns and to meet the taste needs of children we have launched Notty, fruit drink fortified with Vegetarian DHA which helps in brain development & Vitamins A, C & E which helps to increase the immunity of children and keep infections at bay.”
The creative & advertising agency of Greenways Foods & Beverages (D), Versus Brand Solutions, a Ment Element Group Company, business head Errol Marquis said, “Today’s mothers are finding the perfect balance between being authoritative moms and playful friends. Raveena Tandon has found that balance. Like all mothers, she’s concerned about her children’s health but also enjoys being a child with them. Just like our brand NOTTY, a multi-fruit power drink that combines fun-loving delicious taste with vitamins and health benefits. Raveena’s children aged 6 & 8 are in fact the ideal age profile for the brand which is why she is the ideal representation of today’s mother and will be the voice of this modern mom in all our communication.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
