Applications
Green Gold launches Chhota Bheem Himalayan Adventure Skiing on Android
MUMBAI: Green Gold has launched Chhota Bheem Himalayan Adventure Skiing Game in association with Mech Mocha. The game will be available on Android and through Google Play store.
With winter approaching, this game provides a Ski Safari experience to gamers. It’s an endless skiing game where the character will be seen skiing on Snowy mountains with various obstacles and powerups on his way.
Talking about the game Green Gold Animation CSO Srinivas Chilakalapudi said, “We have always focused on creating characters that resonate with Indian sensibilities and taken them places. Once you create a bond with a certain character, chances are that you will accept it over various platforms. With the recent success of the game ‘Chhota Bheem Race’ we got an added impetus to come with Chhota Bheem Himalayan Adventure Ski Game.”
Mech Mocha CEO Arpita Kapoor added, “Chhota Bheem is tremendously popular IP and we found an awesome founder in Green Gold. For us, this is a long-term investment; We will be releasing major updates for the game in coming months including racing and multiplayer. Our focus is ‘Making India Play’ and this is our first step towards reaching that vision. The game showcases popular culture references similar to content by TVF and AIB, which is done first time by any game developer in India.”
The game follows a storyline where Chhota Bheem will be seen roughing it out in the snow capped Himalayan terrain and along with it comes a new look for Bheem. Instead of this usual Saffron Dhoti he will be seen in earthy shades of cool mountain gear , breaches, caps and furry jackets.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
