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Govt. seems agreeable to main pay channels coming within Rs 200: Mukerjea

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NEW DELHI: The Indian government is not averse to the idea if the main channels, including the sports and entertainment ones like Star Plus, Zee TV, Sony, Star Sports, etc, being priced within Rs 200, while the rest can come at an extra cost.
 

This was indicated to Star India CEO Peter Mukerjea during a meeting he had today with additional secretary (broadcasting) in the information and broadcasting ministry, Vijay Singh.

Pointing out that on Monday a meeting with broadcasters would be held on CAS, Singh said that if the main channels come for Rs 200, it would be okay with the government. If the hint is to be taken then the pay channels would price themselves accordingly, though there seems to be some resistance from broadcasters to come out with a la carte price for pay channels.

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Still, Mukerjea told indiantelevision.com, “Star will come back with a pricing that is better explained for its logic and would have to be lower than what they are because the Prime Minister has said that he would like CAS to be consumer-friendly. If he has said so, we will have to do something (with the price).” We that the price of Star channels may work out to something between Rs 35-40 “depending on the number of boxes that are there in the market.” So, it’s the boxes that are important.

Earlier, talking to journalists a relaxed Mukerjea took on the cable operators and critics of the prices that were conveyed sometime back by Star, Sony and ESPN-Star Sports, which was described by the I&B ministry secretary as a “non-serious offer”.

Saying that “people with limited intelligence” could not understand the logic behind the price, Mukerjea said that what the cable ops did was to add up all the a la carte prices and tom-tom it as being too high. “The prices have been misread and we would come back in a few days time with a better interpretation of the prices suggested,” he added.

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According to Mukerjea, the pricing, supported by Sony, Star and ESS, was based on the fact that those who would buy a la carte would not buy all channels and those who would buy all channels would buy the bouquets or the tiers. “Either way, the viewers stands to gain,” he added.

He also said that in the earlier pricing Zee had been included with all Zee channels totaling up to Rs 60, but now “talks are being held with Mr. Jawahar Goel” in this regard.”

His main message seems to be that the pricing suggested through various tiers need to be better explained to the industry, government and conveyed properly to the consumers.

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Induction cooktop demand spikes 30× amid LPG supply concerns

Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives

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MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.

What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.

A sudden surge in demand

Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.

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“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.

The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.

Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.

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What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.

A crisis thousands of miles away

The trigger for this shift lies far beyond India’s kitchens.

Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.

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The ripple effects have been swift.

India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.

Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.

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To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.

Restaurants feel the pressure

The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.

In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.

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Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.

For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.

A potential structural shift

The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.

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Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.

For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.

Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.

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If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.

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