Connect with us

News Broadcasting

Government will ensure smooth CAS rollout in four metros: Prasad

Published

on

NEW DELHI: The Indian government wants to ensure a smooth rollout of conditional access system (CAS) in the first phase in the four metros — maybe in the adjoining areas too — before expanding it in other parts of the country, despite several requests from far-flung places for CAS to be implemented in those cities, India’s information and broadcasting minister Ravi Shankar Prasad said today.
 

“I agree on day one of CAS implementation all cable homes (in the metros) will not opt for the boxes and market estimates put a figure of 25 per cent who might do so. So the government will ensure a satisfactory implementation in the first phase before the facility is extended to other parts of the country, Prasad said during a wide-ranging interview to indiantelevision.com today.

Demand for regulatory authority ‘sinister move’ to frustrate CAS
Dwelling on the demanded need of a regulatory authority to be in place before CAS is rolled out, Prasad said that such a demand was part of a “sinister move to frustrate” the rollout of CAS and the “subsequent benefit” that will accrue to consumers.

Advertisement

Pointing out that the government is not against a regulator per se as is being demanded by a certain section of society and the industry, including some consumer organizations, a combative Prasad said, “Things first have to be in place before a regulator can come into the picture and that is what is happening in the case of CAS.”

According to the minister, the issue of a regulatory authority is a larger one that will have to be addressed at various other levels, including political, before a decision can be taken.

In this regard, while emphasising that he has always been for least intervention and minimum government control, Prasad said the government did not want to intervene (in the issue of cable TV service) and thought the “problem of addressability would be addressed” by the players themselves. But the infighting amongst the players forced the government to intervene and now it will play its role of a monitor to the hilt to ensure that CAS turns out to be consumer-friendly.

Advertisement

No cross-service restrictions
The minister also dismissed talks of government considering cross-service restrictions.

“At the moment, the government is trying to be a bridge between the cable operators and broadcasters. Once the CAS rollout is complete, the government would be open to take into consideration such suggestions (of cross-service restrictions),” Prasad explained.

Asked if the government stand on CAS is legally tenable if somebody moved the courts against CAS implementation, Prasad said that “legally we stand on a strong wicket.”

Advertisement

However, sounding note of caution to those stakeholders who may be trying to delay the CAS rollout from 14 July, Prasad said, “The government is aware of its powers in law and so am I. It is my request to all stakeholders that everybody should come together to help in a successful rollout of CAS that would be beneficial for the consumers.”

Dwelling on issues like FTV being allowed a dual feed so that those programming like a lingerie show can be shown on the pay mode, while the free to air FTV would have to take into account Indian sensibilities, Prasad said there are no such immediate moves on a dual feed. “The issue of adult fare on television will have to be addressed later,” he added.

The I&B ministry would soon set up a task force to look into the issue of FM radio and the ways in which grievances of private players can be addressed.

Advertisement

“The radio revolution is waiting to happen in the country and the task force would look into such issues as also the problems of the private players who are themselves to be blamed having bid very high for licences in the first round of privatization,” Prasad said, adding that he would like to start the second round of privatization on a “clean slate”.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

Published

on

NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

Advertisement

The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

Advertisement

While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×