News Broadcasting
Government looks set to ease up on DTH restrictions
The winds of DTH they are a blowin? Last week indiantelevision.com had reported that news emanating from Delhi indicated that that Star India had applied for a DTH licence through a company called Space TV.
The fact that Star India was indeed thinking of such an initiative was an indicator that the government may be backtracking on its tough stance on controls to DTH broadcast in India, was the surmise. Now, according to a report in a leading business daily, the government is considering just that. The government is reportedly weighing a proposal to remove the entry fee and bank guarantee totalling Rs 500 million as well as scaling down the 10 per cent revenue share agreement in its Ku band direct-to-home (DTH) television policy.
As per the present guidelines, companies applying for a DTH licence are required to pay an entry fee of Rs 100 million and a bank guarantee of Rs 400 million for 10-year licence period.
The report however, indicates that the government still has to ease up on what is seen as the key stumbling block to DTH take-off in India – the 20 per cent foreign direct investment equity cap in Indian DTH ventures. DTH wannabes are hoping that the FDI bar will be raised at least to 49 per cent and there is an easing up on “other anomalies” in the DTH policy announced last year like cross media restrictions.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
