News Broadcasting
GoQuest Media inks deal with SBS to air spy thriller ‘Traitor’
Mumbai: Global independent content distributor GoQuest Media has signed a deal with Australian broadcaster SBS for the award-winning series Traitor, produced by multi-service provider Elisa Estonia and Estonian public broadcaster ERR.
With this deal, SBS has acquired the exclusive AVOD rights for the gripping thriller directed by Ergo Kuld and written by prize-winning playwright and screenwriter Martin Algus (best screenwriter award at Estonian Film and Television Awards 2019). The series stars Tambet Tuisk (The Little Comrade, O2, Zero Point, The Poll Diaries). The actor is also the Best Actor Award winner for Traitor at the Estonian Film and Television Awards 2020 (EFTA)
Inspired by recent spy scandals in Estonia, Traitor'(6 x 58’) is a captivating thriller that begins in 2004, just before Estonia joined NATO and became a top target for Russian intelligence. Greed and the need for recognition leads new recruit Alfred Vint (Tambet Tuisk) to cooperate with Russian intelligence, leading to a thrilling cat-and-mouse game with determined young Estonian counterintelligence officer Marko Arrak (Veiko Porkanen) as they navigate the challenges faced in their personal lives.
Commenting on the deal, GoQuest Media VP of sales and acquisition Jimmy George said, “Traitor makes an important statement on what it means to put oneself before the well-being of others. Alfred Vint needs money and recognition, and he gets both from the Russians. But somewhere, the thin line between ambition and greed disappears, and he finds himself in a situation he can’t walk away from. The story fits perfectly with the unique programming style of SBS. Rats, another series from our catalogue was introduced to Australian audiences by SBS last year, and we are excited to see how this thrilling espionage drama will be received.”
SBS On Demand & World Movies channel manager, Haidee Ireland said, “Estonia is emerging as a new territory in the premium drama space, and we are so excited to bring this thrilling Estonian series to Australian audiences as part of our offering of the world’s best dramas on SBS On Demand.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
