iWorld
Google pledges Rs 75,000 cr for Indian digital economy
NEW DELHI: Google has announced that it will invest around Rs 75,000 crore ($10 billion) in India over the next five to seven years. The announcement was made by Google and Alphabet CEO Sundar Pichai.
“Google will do this as a mix of equity investments, partnerships and operational infrastructure in the ecosystem investments. Investments will focus on four areas: enabling affordable access to information to every Indian in their own language, building products and services that cater to India's needs, empower businesses to transform digitally and lastly leveraging technology and AI for social good in health, agriculture and education,” Pichai announced.
“This is a reflection of our confidence in the future of India and its digital economy," Pichai said during the annual 'Google for India' event.
The CEO thanked prime minister Modi for the Digital India vision. He said, “Low-cost smartphones, affordable data, and world-class telecom infrastructure has helped digital India become a reality.”
Today at #GoogleForIndia we announced a new $10B digitization fund to help accelerate India’s digital economy. We’re proud to support PM @narendramodi’s vision for Digital India – many thanks to Minister @rsprasad & Minister @DrRPNishank for joining us. https://t.co/H0EUFYSD1q
— Sundar Pichai (@sundarpichai) July 13, 2020
Pichai shared, “India is setting the global standards on how to digitise payments and now it’s helping us to build the global product. Our AI-powered Bolo app is another example of technology build specifically for Indian users. Today, Indians do not have to wait to use the latest technology any longer.”
He also mentioned that the digitisation of small business has been a success story. Just four years ago, one-third of small businesses in India had an online presence, but today 26 million SMBs in India are searchable on Google platforms.
“Digitisation of SMBs has increased greatly in India; small businesses are now joining the formal economy by using digital payments. India’s digital economy is far from complete. There is still more work to do in order to make the internet affordable and useful for billions of Indians,” Pichai added.
In the last year's summit, Google unveiled tokenised cards, an artificial intelligence lab in Bengaluru, BSNL partnership, Google Pay for Business app for merchants and expanded Indian language support across its products such as Google Assistant, Discover, Lens and Bolo.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
