eNews
Google India marketing chief calls it quits after 14 years
MUMBAI: After nearly 14 years climbing Google’s ranks, Neha Barjatya has bid farewell to the tech behemoth. The marketing director announced her departure from Google India on LinkedIn, marking the end of a tenure that spanned the country’s digital transformation from the early mobile internet days to the current artificial intelligence boom.
Barjatya’s stint at Google reads like a greatest hits album of Indian digital marketing. She masterminded campaigns that brought back Hindi cinema’s Mr India with Pixel phones, gamified search with Google Googlies, and launched the country’s Pixel manufacturing operations. Most recently, she shepherded the launch of Gemini, Google’s AI assistant.
But perhaps her most significant legacy lies in Internet Saathi, one of the world’s largest digital literacy programmes. The initiative, a collaboration between Google and Tata Trusts, has reached over 290,000 villages and benefited more than 30 million rural women. Barjatya even took a secondment to establish Frend (Foundation for Rural Entrepreneurship Development), aimed at creating livelihood opportunities for digitally skilled women.
Her career at Google began in November 2011 as head of business marketing and digitising India initiatives. She climbed to marketing director in March 2020, overseeing consumer apps including Search, Gemini, and Maps, alongside platforms and devices such as Pixel, Android, and the Play Store.
Before joining Google, Barjatya cut her teeth at Viacom 18 Media for over five years, following earlier stints at Zee Turner and advertising agency Lintas.
In her farewell post, she credited leaders including Sapna Chadha, Sandeep Menon, and former country head Rajan Anandan for their support. “This company has taught me to push past hurdles, stay grounded in purpose and never lose sight of what’s possible,” she wrote.
Barjatya’s next move remains under wraps, though she hinted at “the next chapter” without revealing details.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
