eNews
Google fits the bill with AI try ons for billions of apparel listings
MUMBAI: If the fitting room won’t come to you, Google has decided it’s time the fitting room came to your screen. In a move set to change how India shops online, Google Search now lets users virtually try on billions of apparel listings from tops and trousers to jackets, dresses and even shoes simply by uploading a photo of themselves.
Landing just in time for India’s festive shopping rush, the feature taps a custom AI model built specifically for fashion, trained to understand everything from body shapes and contours to the trickiest details of clothing how denim stiffens, how silk drapes, how knits stretch, and how hemlines fall on different silhouettes. The result, a remarkably realistic preview of how an outfit would look on your body, not just a model’s.
Shoppers can spot the new feature by looking for the “try it on” icon across apparel listings on Google. A couple of taps later, users can see themselves in outfits they’re considering, test new styles, mix aesthetics, and even share looks with friends for second opinions bringing the familiar chaos of a trial room straight to mobile screens, minus the queues.
The introduction of AI try-ons is meant to solve one of e-commerce’s biggest pain points, visualising how clothes actually look when worn. For millions of Indians navigating festive discounts, flash drops, and endless product options, the feature promises a more confident, personalised and intuitive shopping experience.
By blending fashion intelligence with computational precision, Google isn’t just improving online shopping, it’s redefining it. And for users, that means fewer return headaches, faster decisions, and a fitting room experience that finally fits into your pocket.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
