iWorld
Google acquires Indian start-up Impermium
MUMBAI: The grandfather of the World Wide Web, Google, has acquired a three-year-old startup Impermium.
The startup focused on building security products for websites was started by Vish Ramarao and Naveen Jamal with offices in Bengaluru and California. The third co-founder Mark Risher, who sits in California, posted on the website that the company had formally been acquired by Google with a headline ‘Impermium is joining Google’.
The post read: “When we founded Impermium three years ago, our mission was to help rid the web of spam, fraud, and abuse. As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest-growing sites….By joining Google, our team will merge with some of the best abuse fighters in the world. With our combined talents we’ll be able to further our mission and help make the Internet a safer place. We’re excited about the possibilities.”
Some of Impermium clients include Tumblr, Pinterest, CNN, ESPN, Typepad and Washington Post.
This is second acquisition of the year; the year started with Facebook acquiring Indian startup, Little Eye Labs. The company had officially announced that it had taken over earlier this month.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
