Ad agencies
Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘co-presenting’ sponsors
Mumbai: The Goafest organising committee is pleased to announce that India Today Group Aaj Tak and Disney Star have come on board as ‘co-presenting’ sponsors of Goafest 2023, South Asia’s apex industry event that celebrates milestones in the media and advertising industry. The definitive annual festival for the advertising, marketing, and media industry which attracts over 2000 industry professionals, is scheduled to take place on 24, 25, and 26 May 2023 at the Grand Hyatt, Bambolim, Goa.
Proudly supported by our esteemed sponsors – SonyLIV, JioCinema, News18 Network, Dangal TV, Zee TV / ZEE5, Silver Push, Convosight, Zee News, Hindustan Times, ABP News, Viacom18’s Sports18, The Hindu Group, Flipkart, Times Network, Dailyhunt, B4U, Tata Motors, Anymind Media, Inmobi / Glance, Sri Adhikari Brothers – Mastiii, The Times of India, TV9 Network, Criteo, OMS Digital – A part of the Times Group, Rajasthan Patrika, Mathrubhumi, Amazon Ads, Warner Media, MIQ, Sakal, Shemaroo, Avinashi Ads Outdoor, Eenadu, Vserv, IDPL, Vijayawani Dighvijay, Google, BigFM, Malayala Manorma, Radio City, Surewaves, Party Smart Himalaya, Dainik Jagran, MakeMyTrip, Sakshi, Amar Ujala Publications, Pudhari, AdOnMo, Ad Sydicate, Dainik Savera.
Speaking about partnering with Goafest 2023, India Today Group CEO Dinesh Bhatia said, “Goafest presents an opportunity for us to deepen our engagement with the industry. As South Asia’s largest festival for the creative sector, the undeniable growth and significance of this event inspire us. As partners, we eagerly await to welcome our industry once again as we celebrate the boundless potential of media and creativity in shaping the future.”
“Disney Star has always stood for inspiring a billion imaginations. And Goafest celebrates creativity bringing together India’s finest creative minds. We are delighted to partner with them and stage this inspiring festival of creativity,” added Disney Star head-network brand & creative communications Minakshi Achan.
Advertising Agencies Association of India president and GroupM South Asia CEO Prasanth Kumar said, “We are delighted to welcome India Today Group Aaj Tak and Disney Star, as our co-presenting sponsors to Goafest this year. Over the years, Goafest has become synonymous with creativity, innovation, and excellence, making it the perfect destination for brands to associate with and showcase their offerings. We look forward to successful partnerships with all our sponsors as we work towards creating an unforgettable experience for everyone present.”
Goafest 2023 organising committee chairman Jaideep Gandhi said, “It is our pleasure to welcome Disney Star and India Today Group Aaj Tak as the Co-Presenting Sponsors for Goafest 2023. We are delighted to see how Goafest has strived to create a platform of unique opportunities for brands to align themselves with the media and advertising fraternity. We welcome all our sponsors on board and hope these partnerships inspire creativity, drive innovation, and elevate the industry as a whole.”
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
