News Broadcasting
GlowSkin Active Illumination powers Cartoon Network’s ‘Adult Swim’ in US
MUMBAI: GlowSkin Active Illumination Technology manufacturer Safe Lites, LLC has announced that it has added animated illumination to the advertising billboards for Cartoon Network’s Adult Swim in 14 markets throughout the US. This claims to be the largest such implementation in North America.
“Our goal with any Adult Swim ad campaign is to present something highly creative and completely unexpected,” said Cartoon Network and Adult Swim senior vice president of marketing Dennis Adamovich. “This new GlowSkin technology captured our imaginations by providing a unique solution for infusing actual animation to a traditionally static billboard campaign. The result is an iconic, memorable presentation that should get people talking.”
GlowSkin is Safe Lites’ proprietary specification of industrial-grade electroluminescent (EL) lighting, which is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything. The thin and flexible nature of GlowSkin, the fact that it requires minimal energy to power it, the ability to create GlowSkin in nearly any colour, size, and shape, and the safety elements designed into GlowSkin all make it an ideal technology for advertising and promotion applications, states an official release.
“In the two months since Safe Lites applied GlowSkin to the sides of light rail cars in Portland for Pentax Imaging, we have rolled out nearly 60 billboards across the US through the cooperation of dozens of organizations. We are proud to be working with Adult Swim, and the many OOH (Out of Home) Advertising organizations that are going to make this campaign a success for the late-night network’s programming,” said Safe Lites founder, chairman and CEO John Golle.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
