e-commerce
Gizmobaba ventures into offline retail
MUMBAI: Gizmobaba.com, a portal for all wacky gizmos recently launched their first physical store in Mumbai in reaction to customers seeking for physical demo of products.
Gizmobaba founder Alok Chawla stated, “This is the first step into offline retail; we will further expand after evaluating the customers’ response.” He further added, “We believe, in India, people love to go to the store and get a feel of the product, see how it functions and if it really does look good. Additionally, a physical store allows greater reach especially among people who are not comfortable with an online payment or return options. ”
Talking about the further expansions of the offline stores, Chawla said, “We are soon coming up with SIS retail formats and we are targeting multi-brand gadgets stores / departmental stores inside which we can set up Gizmobaba’s mini stores. We see a huge potential in hybrid model of business. On one hand online dimension of the business helps us reach out to infinite customers however offline will complement the online as it enforces the value of the brand in the minds of our customers, and buyers will trust the brand more if they see it offline as well as online. Therefore, we look for franchise out the offline stores as well.”
The company plans to roll out five to eight more outlets in 2015. Also, they expect to have an equal number of franchises ‘Shop in Shop’ outlets across the nation. Gizmobaba ensures a perfect customer experience at their offline store. Before a customer buys any product they witness a complete demonstration of the product given by the tech experts available at the store. They have installed a screen showing videos and demos of their product.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
