Gaming
Gizmobaba joins hands with Franchise India to get a national presence
MUMBAI: Gizmobaba – Portal for innovative gadgets and gizmos – is looking for rapid expansions. In order to expand its national penetration, the portal has joined hands with Franchise India, one of Asia’s leading franchise and retail management consultancy.
By partnering with Franchise India, Gizmobaba is aiming to cross the penetration phase and get into the fast track growth phase. Gizmobaba.com was established in 2012, looking at fulfilling the needs of Indian consumers looking for the latest innovative gadgets and gizmos. Parallel to electronic industry growth, ecommerce has emerged as one of the biggest platform to sell gadgets.
Gizmobaba managing director Alok Chawla exults: “The brand has aggressive growth plans and intends to approach a standardised and benchmarked franchise strategy – A sustainable format for future growth that eases out operations, and ensures faster growth and a large brand presence. Thus, we have approached the business through a standardised franchise strategy on the basis of industry norms.”
Franchise India chairman Gaurav Marya asserts: “Considering the ‘Gizmobaba’ business model and the Industry, we have strategized a Franchise approach, UNIT Franchise which is a feasible option at this growth phase and the approach of Multi-Unit Franchise will be considered at the penetration phase of newer markets. Property should be ideally a Kiosk at a low rental place, but visibility factor should be considered.”
He further added, “We feel there exists high opportunity for the fantastic innovative products in the given segment offered by Gizmobaba and there is a shortage of such concepts which are customised as per end consumer needs. However, the model is most suitable with the franchise owned and franchise operated model targeting the tier-II and tier-III cities in the initial phase.”
Franchise India uses a stage wise approach has been formulated with the objective to create more realistic approach to franchising for the Gizmobaba business.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
